We learn the project deeply.
We map the audiences it belongs to.
We approach hosts we think are a fit, with specifics about why.
You evaluate every recommendation. The work goes live on terms set by the host.
Tell us about your platform and your audience.
We bring you projects we think are a real fit, with the audience-overlap reasoning made explicit.
You decide which to take and on what terms. Editorial control stays with you.
We handle the brief, the payment, and the scheduling.
The conventional infrastructure built for connecting ideas to readers (PR firms, broad influencer outreach, broadcast advertising) was built to sell products. The same toolkit works poorly when the goal is introducing serious work to the readers who would actually want it. The hosts whose audiences would actually want to encounter this work were either skipped over by these systems or asked to fake enthusiasm for things they did not care about.
Both halves of that problem can be solved by paying properly, surrendering editorial control to the host, and only approaching when the fit is real.
That is the work.
Tagged by who they tend to be asked by. Answered in two or three sentences each.
PR firms work on earned media. They try to convince hosts to cover their clients in exchange for access or exclusivity. We pay. We do not ask for unpaid coverage, and we do not pretend that a paid placement is anything other than what it is.
Influencer marketing agencies optimize for reach and impression numbers. They place product-aligned content with personalities whose audiences are large. We optimize for substantive fit between the work and the host's intellectual register. We will turn down placements that would not respect the host's audience, even when the budget is available.
Cost depends on the host's rates and on how many placements make sense for the work. We can give a reliable range once we know the project and the audiences. Our model is per-placement, with a transparent agency fee on each engagement.
Yes. If you publish a rate card, we pay it. If you do not, we pay what you tell us is your rate for the format we are discussing.
No. Every project is yours to evaluate. We tell you why we think there is fit, with specifics. You decline freely, without explanation. We do not stop bringing you future projects because you turned down a past one.
No. Our work is in approaching the right hosts on your behalf, with care taken in the framing. Whether any specific host responds is up to them. Anyone who promises specific placements in advance is overselling.
You do. The format is yours. We provide the brief on the project, what it is, what makes it substantive, what you might want to engage with. We do not write scripts, prepare ad reads, or dictate the angle. If you want our input on framing, we will give it. If you do not, we will not.
No. Hosts work with whatever other agencies and clients they choose. Projects work with whatever other placement partners they choose. Exclusivity is not a value-add for either side.
Two to six weeks from first conversation to a placement going live is typical for podcasts and newsletters. Longer for magazines, documentary partners, or anything with editorial production calendars. We do not push for faster than what makes sense for the work.
A small team with backgrounds across publishing, film, and ideas-led media. We work at arm's length from the projects we represent. Names available on request.
Two intake paths. Different questions on each. Whichever fits you better.
Tell us what the project is, and the audience you think it belongs to. We'll come back within three working days with a sense of fit and a few hosts we'd approach first.
Tell us what platform you run, the territory you cover, and what kind of work you would consider taking. We'll let you know what's currently in our pipeline that might fit.